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Implementation of Active Learning Techniques in an Undergraduate Public Relations Course: Comparing Individual Social Networks and Brand Communities

Implementation of Active Learning Techniques in an Undergraduate Public Relations Course: Comparing Individual Social Networks and Brand Communities

Primary author: Corrie Wilder

Primary college/unit: Edward R. Murrow College of Communication
Campus: Everett

Abstract:

This paper describes an in-class social network mapping activity that serves as an overview of social identity and social objects—the building blocks of a social network. Active learning techniques were used to introduce the concept of personal networks, brand communities, and the role of public relations professionals in fostering relationships. The social network mapping activity illustrated the application of the following theories: Travers and Milgram’s (1969) “the small world problem,” Tajfel’s social identity theory (see Tajfel & Turner, 1979), and Granovetter’s (1973) “strength of weak ties.” It prompted students to consider which individuals are in their networks and how they are connected through unique social objects. Furthermore, they determined where audiences overlap and weaker network ties reside and related these connections to the development and nurturing of a brand community. Through active learning exercises that included quick-writes and manual social networking mapping, students visualized how various connections use social objects to create communities. They ultimately learned that messages spread further and faster when shared through weak ties that bridge otherwise unconnected communities.

STEM-Oriented Alliance for Research (SOAR): An educational model for interdisciplinary project-based learning

STEM-Oriented Alliance for Research (SOAR): An educational model for interdisciplinary project-based learning

Primary author: Jacob Murray
Co-author(s): Soobin Seo; Lucrezia Cuen-Paxson; Mark Beattie

Primary college/unit: Voiland College of Engineering and Architecture
Campus: Everett

Abstract:
This work details the development, design, and implementation of an interdisciplinary project-based learning approach. The project offers a transformative educational experience to students at WSU Everett merging coursework across three different academic disciplines. STEM education has been challenged by industries to incorporate business and communication experiences that prepare students for the workplace.

Phase one developed an interdisciplinary course launched spring 2019. A total of 59 students (28 Business, 10 Communication, and 21 Electrical Engineering students) participated in the project, working on seven industry-sponsored projects. While all students were required to work together, each discipline was responsible for separate deliverables. Electrical Engineering students designed prototypes, Business students designed marketing plans, and Communication students created videos and infographics. Initial results showed high levels of student satisfaction, enjoyment, and unique educational experience. However, students rated the group structural components relatively lower.

Phase two developed additional structure to our project. We built a roadmap which details major milestones and events including a kick-off event, escape room team-building activity, interdisciplinary workshop, business pitch, and a final pitch and poster presentation. The course assignments include project vision and summary; product description, significance and rationale; market description; business pitch; and a press release and product pitch.

Preliminary data suggests collaboration in interdisciplinary project-based learning does initially produce disorientation, some trepidation and confusion. However, ultimately these disorienting dilemmas lead to transformative learning, increased confidence and cohesion among disciplines. The results of this work will inform educators creating interdisciplinary project-based coursework that meets the growing demands of the workplace.

Student Use of the Washington State Twin Registry: An Analysis of Low Back Pain and Body Mass Index in Monozygotic and Dizygotic Twins

Student Use of the Washington State Twin Registry: An Analysis of Low Back Pain and Body Mass Index in Monozygotic and Dizygotic Twins

Primary author: Andrew Liechty
Faculty sponsor: Glen Duncan

Primary college/unit: Elson S. Floyd College of Medicine
Campus: Everett

Abstract:

In cohort studies, it can often be difficult to separate the question of nature vs nurture in the development of a particular disease. For this, Monozygotic twins (i.e. identical twins) allow us a convenient model to analyze various outcomes of interest between two individuals as they control for the genetic aspects. Students at WSU have access to the Washington State Twin Registry which contains a database of Monozygotic and Dizygotic Twin pairs that have answered questionnaires about health, education, and income for many years. I analyzed the relationship between low back pain and body mass index. I hypothesized that an increase in body mass index would lead to an increase in low back pain. We found that there was not a step wise increase in BMI and LBP. In fact, in monozygotic twins who were discordant for BMI (one normal weight and one obese) there was no statistical difference in LBP. We did find however, that there may be a genetic link between the two. We also found that Moderate to Vigorous Physical Activity is associated with LBP, however these may also be linked through a common genetic element. The Washington State Twin Registry is an untapped resource for undergraduate, graduate, and professional students as it allows us to account for genetics while analyzing a variety of factors.

Community Wealth Building: How the Local Investment Network (LIN) model is transforming the Methow Valley

Community Wealth Building: How the Local Investment Network (LIN) model is transforming the Methow Valley

Primary author: Anthony Gromko
Co-author(s): Trevor Lane; Christina Sanders

Primary college: Agricultural, Human and Natural Resource Sciences — Extension
Campus: Everett

Abstract:

A Local Investment Network (LIN) is an innovative, community-led peer-to-peer investment network that connects local investors who have capital with local business owners who need capital. It brings residents together around a common goal: to build wealth in their community by keeping local capital rooted in their local economy.

The Association of Washington Cities (AWC) partnered with Washington State University (WSU) Extension on a project to implement Local Investment Networks around Washington State. The results of the project have shown that one Local Investment Network in particular, the Methow Investment Network, has had significant immediate success. In its first couple of years it has received over 100 inquires from local businesses, accepted 13 formal applications for funding, added 47 local investors to its network, funded nine businesses for a total of $1,500,000 and created 32 new jobs. The unique characteristics of the Methow Valley draw in urban audiences for relocation, tourism, or second homes. This dynamic urban-rural interdependence has set the stage for its Local Investment Network to thrive.